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Somehow, I’ve become a ghostwriter…and I love it!
Discover my journey from copywriter to ghostwriter by writing another's story.
Lauren
May 53 min read


Turning 35 Years of Experience Into a 7-Page Website
Website Copy Case Study – Head Straight to the Website to See the Real Deal. Let’s Start At The Very Beginning (…a very good place to start!) Dave Nicol has committed the last few decades of his life to helping individuals protect their future wishes. How? With detailed Wills, Trusts, and Lasting Power of Attorney, wrapped up in robust estate planning. We’re all too guilty of leaving things to another day, or believing that ‘it will never happen to us.’ But when the wo
Lauren
Mar 22 min read


Welcome to LM Copywriting (Again!)
If you’ve been following my story for the last four years, all I can say is: congratulations! With little to no content, I’ve made it hard for you. So, you’re either a hardcore fan or a super stalker. Either way, I appreciate the love. Yes, four years ago, I took the plunge, left my safety net, and dove into the world of freelancing. WHAT WAS I THINKING? For a long time, I played the role of an industry newbie, hopeful writer, and a Karen Brady wannabe. It took me a while
Lauren
Feb 22 min read


What is a Brand’s Tone of Voice, and Do I Need One?
Just do it! Because you’re worth it! Every little counts! I’m lovin’ it! A brand’s tagline is more than just a slogan. Words that have...
Lauren
Aug 18, 20233 min read
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