Introducing Your Monthly Content Package
A Smarter Way for SMEs to Start and Stay on Top of Their Marketing
As business owners, we all know that content is an essential part of a brand. It builds our story, shares our expertise, and helps customers decide whether to buy or work with us.
However, you also have a business to run. Finding the time to come up with content ideas, let alone write, design and schedule them, feels impossible… until now!
At LM Copywriting, I’ve created the Monthly Content Package. What’s that, I hear you ask! Well, read on to find out how my monthly content solution might be the solution you’re looking for.
What is a Monthly Content Package?
A Monthly Content Package is a done-for-you content marketing service designed to help businesses publish useful, consistent, pre-written content without the stress of creating it all themselves.
The idea came about from hearing so many SMEs say, “I know I need to write content, but I don’t have the time,” or “I don’t know where to start.”
I was helping business owners come up with monthly content strategies. But I thought I could use my skills and make things even easier by creating the strategy AND writing the content.
How To Turn One Idea Into 8 Pieces Of Content
It’s all fairly simple…
We assign a topic, focus, service or product to each month and create 8 pieces of content around it. Essentially, we make a mini marketing campaign every month that you can share across multiple platforms to reach a wider audience.
Your ideas are great. Why waste them on one piece of content that gets lost in the digital world when you can create multiple and increase your chances of one landing?
Marketing is a numbers game, and with more content out there focusing on a single topic, you’ve improved your opportunity of being seen by the right people, in the right place, at the right time.
Why Consistent Content is So Important
Ask any marketer or social media strategist, and they’ll tell you consistency is king. Actually, scratch ‘king’; it’s Queen!
You can’t post one reel on Instagram and expect to get 1,000 followers. You need to build trust and familiarity with your audience. They need to know you’re here for the long haul before they commit.
By posting regularly, even if it’s once a week for a year, you show your audience you’re real and active. It’s also an indicator to Google, social media algorithms, and AI search engines that you’re genuine, pushing you to the top of people's searches and feeds.
So, yes, consistent content is VERY important, and this is where the Monthly Content Package can help.
What’s Included in Your Monthly Content Bundle?
When you sign up for a Monthly Content Package, first things first… coffee, catch-up and cake; we’re celebrating the start of a great partnership here!
I’ll ask you questions about your business, pain points, goals, and customer queries to develop a clear 12-month strategy. Each month will focus on a service, product or seasonal priority which every piece of content will tie back to.
With a plan in place, we’ll create the following pieces of content every month:
· 1 x SEO Blog
· 1 x Newsletter
· 3 x Social Media Captions
· 3 x Emails
Let’s dive into these a bit more.
Your Monthly Content Package:
1 x SEO/AEO Blog
A blog is a great starting point for any marketing campaign. As it’s long-form content, it’s your best opportunity to include as much information as possible.
It can also cater to SEO so you rank on Google, AEO so you’re cited on AI, and include internal or external links to reinforce your credibility.
The blog becomes the anchor. All other pieces of content will link to the blog and drive traffic towards it.
1 x Business-Friendly Newsletter
Newsletters are a great way to stay top of people’s minds. They’re often a bit more informal and let people feel like they’re getting an inside look into your business.
Whether you send your newsletter out via email, LinkedIn or both, they’re a great way to build a CRM of emails for new clients.
The newsletter will reference your blog and any business updates you want to include, directing readers to your website to ‘find out more’, ‘buy’, or ‘sign up’.
3 x Social Media Posts
Every social media post should have a purpose, whether it’s informing, entertaining or instructing.
By creating 3 posts around a specific topic, you reinforce your expertise and authenticity and keep the information fresh in people’s minds. It also means you’re not wasting amazing information you wrote in your blog… your posts can reiterate it!
Your 3 posts will be written for your preferred platform and link back to the blog and service or product we’re highlighting. With multiple posts around one topic, you also strengthen your customers' justification to take action!
3 x Email Campaign
Emails are an underestimated form of marketing, but they can be the easiest and most successful! But like social posts, emails must have a purpose behind them.
With a 3-email campaign around your monthly topic, we can introduce, inspire and encourage your target audience to engage with your business and services.
Not everyone sees an email straight away. By sending 3, you can catch different people at different times whilst staying relevant in their inbox.
How Does Consistent Content Benefit Your Business?
I get it; you need to know what’s in it for you. What is your investment worth?
How about:
Saving valuable time and stress worrying about what to write
Clearly demonstrating your knowledge, expertise and services
Receiving consistent, quality content that sounds like you
Building brand awareness, trust and engagement
Driving more traffic and leads to your website
Repurposing important information and useful content
Enhancing your marketing efforts with focused campaigns
Developing a great content and marketing partnership
That all sounds pretty good to me. 😉
This Sounds Great, But Who Is This Package For?
I created Monthly Content Packages primarily for small businesses, start-ups and growing SMEs. These businesses understand the importance of marketing but are unsure where to start or don’t have the resources for an in-house team.
The package is particularly useful if:
You know you should be creating content
You haven’t blogged in months
You struggle to think of content ideas
You’re too busy to write content yourself
You don’t enjoy writing content
You want to build trust and visibility
You don’t know how to share your experience
The Monthly Content Package is the kick-start your business needs!
It’ll help you be more consistent with your content and see the benefits of what you’re creating much sooner.
You can’t see how well it works unless you begin! So let’s get started.
Let’s chat,
Lauren x
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