Christmas Blogs for Boutique Hotels: How Blogging Can Help Secure Festive Bookings

You’ve put up the tree, switched to Christmas bedding, and set up a mince pie and mulled wine station – you’ve created the magic, so how are you going to get people to believe it?

Christmas is one of the most profitable seasons for rentals and boutique hotels. Not just in sales, but in brand awareness and customer confidence, too. So, your marketing efforts shouldn’t be missed.

With searches for ‘Christmas getaways’ beginning to rise in September for the last five years, the big chains and hotels are already promoting their Christmas getaway packages. This makes it even more important for smaller, boutique stays to showcase what they offer for the festive season, and this article explains why.

 

The Benefits of Christmas Blogging for Boutique Hotels

Although Instagram offers a picturesque snapshot of snow-topped trees, bubble baths in rolltop tubs, or hot chocolate by a cosy fire, that’s all it is… snapshots.

Blog content is designed for people actively searching for a Christmas break and allows you to share more of who you are and what you can offer your guests.

Christmas blogs for boutique hotels and rentals give you the space to:

• Inspire customers to envision Christmas at your property

• Give a sneak preview into how you make Christmas stays magical

• Highlight nearby festive attractions and Christmas activities

• Advertise Christmas breaks for couples, families, dogs and kids

• Showcase why an intimate Christmas with you trumps anywhere else

Consistent Christmas content helps potential guests see the effort you put into their Christmas getaway and helps justify their decision to stay with you.

Christmas Blogging Helps Answer Customer Queries

I’m not just talking about FAQs like ‘Is there parking?’ ‘How many dogs can we bring?’ or ‘What’s your cancellation policy?’ Blogs answer the questions potential guests type into Google or AI search engines.

For example:

Where is the Best Place to Go Away for Christmas?

This is a popular Google search, often appearing in search results and pushing the best places for Christmas stays based on online content (aka blogs)!

If Google can find regular blog content that explains how and why your hotel or rental is the best place to go away for Christmas, it will become your biggest cheerleader and help your website be seen by your target audience.

Christmas Getaway Packages

Big hotels don’t just promote their rooms; they promote everything that comes with it: Christmas Day dining, spa treatments, welcome drinks, live entertainment. Which means smaller hotels need to shout about their Christmas packages too.

These don’t have to be as ‘high-end’, but I bet they’re just as spectacular and more suited to your ideal customer. Think of hidden extras such as:

• Welcome Christmas parcels

• Christmas décor and decorations

• Cosy log fires and fluffy blankets

• Peaceful country walks

• Local pubs offering Christmas dinner specials

We all know it’s the little things that mean the most. The thoughtful extras that create that home-from-home feeling, and what makes boutique hotels differ from chain hotels at Christmas time.

Find what makes you special and shout about it!

Last-Minute Christmas Getaway

If you have empty rooms over the festive period, you’re in luck. One of the biggest searches is ‘last-minute Christmas getaway’. So, if you have existing content about last-minute bookings, you can fill those empty rooms.

Christmas getaways can refer to the whole of December, so don’t halt your blog content because your hotel is full, or you think you’ve missed the window. Christmas doesn’t always go to plan for some, and a last-minute festive getaway might be their saviour.

When Should Boutique Hotels Start Blogging for Christmas?

Ideally, boutique hotels and rentals offering Christmas getaways should start blogging in September.

Google Trends shows that some of the earliest research into Christmas breaks starts as early as July! So, if you want to be found, you need to be seen… get your blog content out there.

To keep you on track, create a Christmas content campaign and aim for 2-4 blog posts a month, focusing on different Christmas offerings and inspiration, to stay top of mind for your customers.

The added advantage of blogging early is that you'll have plenty of content to repurpose for newsletters, emails, and social media – doubling your exposure.

Don’t worry about talking about Christmas too early. Your potential guests are already thinking about it. By including Christmas blog content, you give them permission to start planning and booking with you!

 

Christmas Blog Ideas for Smaller Hotels and Rentals

I understand that coming up with blog content ideas can be time-consuming. The good news is, Christmas offers so many topics to write about.

Here are a few Christmas blogs to get you started:

• The Best UK Coastal Christmas break is Closer than You Think

• Christmas in the Cotswolds: Enjoy a Cosy, Country Christmas Escape

• How We Make Your Christmas Break Extra Festive

• Avoid the Crowds this Christmas with Our Perfect Family Festive Getaway

• Stretch Your Legs this Christmas: Festive Walks Right on Your Doorstep

• Soak Up the Christmas Spirit with the Best Local Christmas Markets

The aim is to think about what your guests want from their Christmas experience and show it through blog content.

Create Merry and Bright Content with LM Copywriting

Here’s the thing… you know you need to write Christmas content, but you don’t want to talk about it in the middle of summer. I get it. Lucky for you, I love all things Christmas, including writing about it even in a heatwave!

So, if you’re ready to unwrap your Christmas content opportunities and increase those festive bookings, get in touch and let’s talk about Christmas blogging for boutique hotels.

Lauren x